SEPTEMBER
Confidence Makes Choice Easier.
September brings a return to routine.
Workdays. Weekends. Football. Dinner out. Travel. Time with friends.
And more occasions to choose what fits the moment.
The non-alcoholic adult beverage category continues to offer more possibilities across beer, wine, spirits, cocktails and other adult alternatives.
Trying something new may begin with curiosity.
Choosing it again often begins with confidence.
Ask for an NA — It's your call.
Choose AF — Know what's in your glass
More choice should bring more confidence.
The non-alcoholic adult beverage category continues to expand—with more products, brands, occasions and places to enjoy them.
NABEV helps make that growing world easier to understand and navigate through consumer education, research, recognizable symbols, independent verification and certification.
What's helping make non-alcoholic adult beverages part of more everyday occasions?
Availability matters.
So do clear information, familiar choices and experiences consumers want to repeat.
See What We're Watching
WHAT WE'RE WATCHING
From Trial to Repeat Choice
Trying a new beverage is one thing. Choosing it again is another.
This September, we're watching what helps non-alcoholic adult beverages move from curiosity into everyday consideration.
Is it taste? Availability? Clear menu placement?
Recognizable brands? Understanding alcohol content? A good first experience?
As the category matures, repeat choice may tell us as much as initial trial.
What makes you order or buy a non-alcoholic adult beverage a second time?
About Us
NABEV is an independent U.S. company helping bring clarity, consistency, and trust to the fast-growing non-alcoholic beverage category.
As more consumers choose non-alcoholic beverages, they are often faced with overlapping terms such as non-alcoholic, alcohol-free, zero proof, 0.0%, alcohol removed, and dealcoholized. NABEV helps simplify that landscape through consumer education, category research, standards-based guidance, and recognizable NA and AF symbols designed to make beverage choices easier to understand across retail, hospitality, menus, packaging, and digital platforms.
NABEV’s role is not to manufacture beverages, but to support the broader ecosystem: consumers, brands, retailers, restaurants, hospitality partners, distributors, and category leaders who want clearer communication and greater trust in non-alcoholic choices.
The company’s NA and AF certification mark filings were submitted to the USPTO on October 24, 2025. NABEV is building toward a U.S.-focused clarity platform that combines education, independent validation, market research, and practical tools for adoption across the category.
OUR VISION
For You
To amplify the call and perpetuate the movement for modern adult refreshment, fostering a lifestyle of inclusion, wellness, and balance. “NA-Its your call” if you’re cutting back, curious or the designated driver and if you are alcohol‑free, "AF-Know what's in your glass"
Clarity, Consistency and Trust
For retail, restaurants, bars, and venues
To provide the symbols to accelerate the growth of the non-alcoholic beverage industry. To boost consumer confidence and grow revenue through clarity, standardization and certification
Bring clarity to your shelves, menus, and moments.”
FOR BRANDS, RETAILERS AND OPERATORS NABEV operates an independent alcohol-content certification program governing the NABEV NA™ and AF™ certification marks. Standards are published for transparency and public reference.
The universal symbols for
adult non‑alcoholic refreshment
Built for people. Powered by certification.
CLARITY MATTERS
As preferences evolve toward moderation and wellness, clarity in product labeling has never been more critical.
NABEV’s trademarked “NA” (Non-Alcoholic) and “AF” (Alcohol-Free) symbols provide a standardized, easily recognizable way to identify non-alcoholic offerings.
Beverage contains
no more than 0.5% alcohol by volume (ABV)
Beverage product contains 0.0% alcohol by volume (ABV)
DID YOU KNOW?
"Non‑Alcoholic” Doesn’t Always Mean Zero
A simple guide to NA vs AF and how to choose what’s right for you.
The 10‑Second Truth
Non‑Alcoholic (NA) usually means less than 0.5% alcohol not zero.
Alcohol‑Free (AF) means 0.0% ABV.
If zero alcohol matters to you, choose AF.
Why This Catches People Off Guard
Many people assume :“Non‑alcoholic = no alcohol. ” That’s not always true.
Under common labeling rules, beverages marked non‑alcoholic can still contain small amounts of alcohol enough to matter for some people, maybe you.
WHEN DIFFERENCE REALLY MATTERS
Even trace alcohol can matter if you are:
Pregnant or trying to conceive
Taking medications labeled “avoid alcohol”
Managing liver disease or other medical conditions
In recovery or living alcohol‑free
Following religious or personal abstinence
In safety‑sensitive roles
If any alcohol is a concern, AF is the safer choice.
Friendly Note: This is for general education only and does not replace medical or professional advice.
A Quick Note on Drink Types
Beer
-
Often brewed normally, then dealcoholized
-
NA usually = <0.5%, not zero
Wine
-
Typically fermented first
-
Alcohol is removed later, often not zero
Spirits & alternatives
-
Can be NA or AF depending on formulation
-
Always check the ABV
Clinical & Lifestyle Guidance
Choose AF (0.0%) if:
-
You must avoid any alcohol, even trace amounts
-
Your medication label says “avoid alcohol”
-
You are pregnant or trying to conceive
-
You follow strict religious or ethical abstinence
-
You are in recovery or prefer zero‑tolerance
NA (≤0.5%) may be acceptable if:
-
You are a healthy adult
-
Trace alcohol is not a concern for you
-
Your clinician or pharmacist has confirmed it’s appropriate
When in doubt, AF is the safest default.
Where NABEV Comes In
NABEV exists to bring clarity and confidence to alcohol‑content claims.
(Look for the symbols soon)
Verified <0.5% ABV
Verified 0.0% ABV (ethanol not detected above a defined lab limit)
NABEV does not make beverages and does not perform lab testing, it certifies verified alcohol‑content claims using independent laboratories.
